The way India buys gold is changing—especially among the younger generation. Gen Z and millennials are moving away from traditional, heavy gold pieces and shifting towards lightweight, versatile, and stylish gold jewelry. This trend is transforming the jewelry market, and brands like DVN Jewelry are leading the innovation with modern, wearable 22KT designs.
Wednesday, December 10, 2025
Tuesday, December 9, 2025
Tradition, purity, trust — and the craftsmanship of DVN Jewelry.
Gold is more than a metal in India—it is culture, identity, and emotional wealth. Among the various purities available, 22KT gold has remained the undisputed favorite for generations. From bridal jewelry to everyday wear, Indians prefer 22KT because it delivers the perfect balance of purity, strength, and long-lasting shine.
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